![]() ![]() These off-the-cuff approaches probably fit in with modern users who gravitate towards a progressive generation that tears down racial walls, smashes binaries and appears more “real” on social media. Follower counts are not displayed on user profiles and photos cannot be commented on or liked, but can be reacted to with emojis. ![]() They are also given a “pop score” based on the photos they take or upload to the app. Unlike the actual cat-and-mouse trade of celebrity chasing and stalking, Poparazzi users will remain in control of their photos, allowing only approved followers to post directly to their profile. All that is left to do is just “get ready for those flashing lights”, as Lady Gaga advises in her hit song Paparazzi.įounders Austen (left) and Alex Ma (Photo: Daniel Nguyen Photography/TTYL) Since the app’s camera function cannot be flipped to be front-facing, you will populate your feed with pictures of other people and shots of yourself that others have taken or uploaded. Billed as an “anti-selfie” app, Poparazzi has an unusual premise that is driving the intrigue: Your user profile will be moulded by friends. Tired of colour-corrected aesthetics and living in influencer overload, the pair created photo-sharing app Poparazzi, which has ranked No 1 on the App Store in the US since it debuted a few weeks ago. But brothers Alex and Austen Ma, who graduated from UCLA and founded audio-based social network TTYL, were not lovin’ it. Current photo apps have set off a trend of perpetuating unattainable lifestyle and beauty standards that have engendered social media envy. Tech companies are ruled by a profit model that captures our eyeballs and triggers our insatiable checking for likes and approvals that make us hungry for validation. In the same way McDonald’s hypes up its BTS meal by dressing up regular McNuggets with new dipping sauces, social media keeps us hooked by constantly rolling out digital upgrades such as photo apps with augmented reality filters or nifty video editors to create montages of our dancing cat. Nothing fires up our brain’s reward circuitry as satisfyingly as an infinite scroll of food pictures and celebrity posts preaching positivity. Like fast food, social media is designed to lure us into gluttony. ![]()
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